We used “code” as a bridge between the tech itself and the mission, tying together the two qualities that stood out most in our research. It let us highlight something that really sets Thorn apart from big tech: the genuine passion and commitment of the people who work there. The mirrored rainbow across both faces in the visuals shows the direct impact employees—and future candidates—can have on the children they’re protecting. Showing the employee as a kind of protector underscores the idea that this isn’t just cutting-edge tech work; it’s meaningful, purpose-driven work.

When we concluded work on the Thorn employer brand, our client team went forth into recruitment with a new anthem video, careers site, a series of social posts, blog strategy and stories, and enhanced job descriptions. The emotional response we received was an incredible part of this project, and reflected our true purpose as marketers right back to us.