Welcome to the
V Team Life.
In our red chair era.*
In 2024, Verizon asked us to help refresh their image. They were already the network company everyone already knew — they just needed to show themselves off as a place where people actually wanted to work. So what does a career at Verizon really offer? What we found were benefits that go way beyond the expected, and some profound connection between coworkers. We pretty quickly realized it wasn’t just a job, it was a whole lifestyle… the V Team Life, if you will.
*chair-a. chairera. ch-era.
We talked to real V Teamers and were told us about sponsored IVF, mental health support, best friendships, and incredible support. We needed a simple visual for that support… so we put a red chair on set in Boston and let actual employees sit in it and be themselves.
The red chair became our brand star — the symbol of how Verizon gives every contributor a seat at the table. While carting it across states, we refreshed the brand site, made an anthem, ran a global campaign, and let the organic social do what organic social does best when real people (with real stories!) are creating it.
507 million impressions in three weeks. After that, we built a float, created tradeshow booths, and the red chair’s been doing overtime ever since.
Creative Director: Grace Witte
Sr. AD: Daniel Grushecky
Copywriter: Faith Earl