Leah, the owner of Flit Photography, reached back out to me in 2020, and for very good reason.

She had a big new plans — which included big new business plans. What was once a traditional wedding photography business had quickly found new footing in elopements and non-traditional weddings. As Leah continued to chart new course in her career, she found that elopements suited her personal style and brand. So her once buttoned-up, sleek, and minimalist brand needed to get a little gritty and outdoorsy!

The first step in the rebrand considered the fact that most of the weddings Leah was shooting were outdoor elopements. We started to change the tone by introducing some new wordmark fonts that were less studied, and more playful. We wanted to capture the vibe of a vintage travel poster: the feeling of excitement, adventure, and possibility. Through the use of a multi-graphic suite, we created a variety of imagery that fit within the same brand.

I started my rebranding
brainstorm with hand drawn roughs.

Leah knew she wanted to preserve the flying insect, a central part of her existing Flit logo that was embodied by the bee. This animal had to symbolize a certain playfulness, and would help her original branding evolve in a more subtle way.

Flit Photography is vibrant, authentic,
adventurous, friendly, and full of life.

The scout badge, pendant flag, and topographic contours reflect these qualities perfectly.
Below, you can see our finalized graphic suite!