OCCASION GIFT CARDS

After the development of their new Everyday Gift Card, Applebee’s wanted to explore a range of printed and eGift cards that celebrated a variety of special occasions. Our group objective was to make these cards feel consistent with the recently rebranded elements.

We focused on the apple imagery and moved away from all textural and food photography themes, relying on a clean graphic focus and the red and neon green Applebee’s colors to guide the art direction.

Graphic Design: Emily Kopf

Creative Director: Billy Joe Pyle

Copywriter: Tony Lamont